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TEEN VOGUE
THE MARKETING GENIUS OF TAYLOR SWIFT
Because this was an non-celebrity concept, I had to get creative with graphics that would carry the story without Taylor Swift herself in front of the camera.
I loved giving a classic investigative format a pop twist.
Art Direction
Motion Design
A COMPREHENSIVE BREAKDOWN OF TAYLOR SWIFT'S EASTER EGGS
Directed by Funmi Sunmonu and Logan Tsugita
Shot by Alfonso
Edited by Phil Ceconi and Jason Malizia
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