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ARCHITECTURAL DIGEST
HOME AT LAST WITH TAN FRANCE
AD launched a miniseries that would be shared on their TV channel in addition to YouTube. We built a visual identity for the series before it was even shot, pulling references from Tan France's home mood board.
The challenges of this graphics package were in elevating and unifying low-quality photos and renderings, and establishing the viewer in place, space and time. I translated blueprints into spaces under construction, to help viewers visualize the build as it was in process.
Art Direction
Motion Design
Branding
HOME AT LAST | PRIMARY SUITE
Directed by Lisa Romagnoli
Produced by Alyssa Marino
Edited by Louis Lalire
Hosted by Tan France
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