I reached out to Paige Wassel after being a longtime fan of her interior design videos, offering her a trade: I'd help her out with a YouTube series if she would help me out with my apartment decor. (see YouTube work below)

 

Our collab led to another project, creating the logo and branding for her new store, WAS. Paige was looking for a timeless mark that would fit with her ever-evolving collection.  Since I work in a primarily digital space, it was so special to work on a variable, physical product.