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GQ

THE GROOMING GUIDE

The GQ team was looking for a super energetic, progressive punk, not-your-professor's infographics package.

 

GQ's editorial team often builds beautiful custom typefaces for their print spreads and we wanted to channel this bespoke typography while making it super simple for the editor to plug in text for future episodes.

 

Using a variety of effects, I was able to create a gel-like texture that felt unique and cool, while remaining legible and informative.

Art Direction
Motion Design
Typography

HOW TO CHOOSE THE BEST HAIRCUT FOR YOUR FACE SHAPE

Directed by Sam Dennis

Shot by Callum Gunn

Edited by Phil Ceconi and Brady Jackson

Hosted by Matty Conrad

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